The company's efforts to promote gender equality look hollow – as nothing more than a marketing ploy to capitalise on the cultural affinity for women's freedoms in our current moment.
Nine women from Bahujan, tribal and Muslim communities have accused Pinjra Tod of appropriating their voices to appear inclusionary.
It's going to be a fight if we want substantive equality. But I, for one, am hopeful that we'll make it.
Selfies document women's struggles and accomplishments, as they step out from their traditional roles in the home, into the male-dominated public realm of the city.
The ad presents an alternative world where the best version of a man is one where he doesn't succumb to toxic masculinity.
The matter is currently being considered by the BCCI's legal cell.